Teen Retail Psychology: Playing the Popularity Game at Work > Comments > "YEB review of Teen Retail Psychology"
Piece Comment
Commenter Profile
- Sandra Chen
- Username: sanrachen
- Location: San Francisco, California
- Joined PRX: May 02, 2009
Piece Information
- "Teen Retail Psychology: Playing the Popularity Game at Work"
- Summary: Youth Radio's Sophie Simon-Ortiz reports on what happens when clothing retailers push their teenage employees to wield the powerful psychology of teen relationships in order to move the merchandise.
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YEB review of Teen Retail Psychology
Sandra Chen
Posted on August 19, 2009 at 01:42 PM
Back in the day, I used to work at a bakery selling cupcakes. And let me tell you, the store reeked of the phony friendliness that Sophie addresses in this piece. I had a work personality: my voice was a good octave higher, I was quick to joke, laugh and compliment. I knew exactly what she was talking about the instant that the piece started. The intro really picks you up and places you right in the middle of the retail psychology. The contrast between Sophie's greeting and her sarcastic "come on" was the perfect example of the "phoniness" retail stores exude. The piece flowed well and didn't stray from her original point about the twisted psychology of retail. I really appreciated that there were several other voices from an expert to other retail workers. It wasn't just Sophie on a soapbox. There were other voices to back it up and stand behind her. The piece might be a little stronger if there was another teen up there with her on that nice little box, who isn't part of the retail business, to agree with her. Other than that, the piece flowed easily like smooth peanut butter, no chunky transitions. And it'll really make you think the next time you're inside a clothing store and one of the workers compliment you.