Teen Retail Psychology: Playing the Popularity Game at Work > Comments > "Review of Teen Retail Psychology: Playing the Popularity Game at Work"
Piece Comment
Commenter Profile
- Eric Nuzum
- Username: ericnuzum
- Location: Washington, District of Columbia
- Joined PRX: Sep 06, 2003
Piece Information
- "Teen Retail Psychology: Playing the Popularity Game at Work"
- Summary: Youth Radio's Sophie Simon-Ortiz reports on what happens when clothing retailers push their teenage employees to wield the powerful psychology of teen relationships in order to move the merchandise.
7 comments
5 star: |
|
(2) |
4 star: |
|
(5) |
3 star: |
|
(0) |
2 star: |
|
(0) |
1 star: |
|
(0) |
Review of Teen Retail Psychology: Playing the Popularity Game at Work
Eric Nuzum
Posted on November 24, 2003 at 10:26 AM
The premise of the piece is interesting: the reporter/commentator offers that retailers have caught on to the power of a shopping companion who tells you that you look good in the merchandise you are trying on. Thus, the retailers encourage/require their employees to have those type of dressing room bonding moments, even if it is not a sincere or genuine interaction. The not only offers a window into the experiences of youth as retail consumers, but into the "emotional labor" required of retail employees.
The split between reported piece and commentary is a light one, but should be noted. At points during the enterprise reporting (and especially at the very end of the piece), the reporter/commentation slides in her own opinion about the subject--which is confusing.
This would make an interesting segment on a general magazine show with some possible uses in programming about marketing, the teen economy, and young people in general.