Teen Retail Psychology: Playing the Popularity Game at Work > Comments > "Review of Teen Retail Psychology: Playing the Popularity Game at Work"
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- paul cheevers
- Username: interindie
- Location: Scituate Harbor, MA
- Joined PRX: Aug 18, 2004
Piece Information
- "Teen Retail Psychology: Playing the Popularity Game at Work"
- Summary: Youth Radio's Sophie Simon-Ortiz reports on what happens when clothing retailers push their teenage employees to wield the powerful psychology of teen relationships in order to move the merchandise.
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Review of Teen Retail Psychology: Playing the Popularity Game at Work
paul cheevers
Posted on December 17, 2004 at 06:32 AM
As I prepare to make my surgical holiday shopping strike this weekend I was wishing this piece would armor me with some insight into why I feel so alienated and creeped out by the malls. Ok, a bit of a tall order, but this short piece (that could easily expand into and really informative and fascinating longer piece) answered a bit of my wondering. Hollow fabricated fashion offerings (no surprise there) propped up by preprogrammed chords of "conversation" by the young adults helping sell the stuff that they generally cant afford, either. I will make a point of going into one of these stores this weekend and see what happens....The Youth radio stuff generally sounds so refreshing in its reality. It reminds me of old live recorded rock, BuddyHolly-like 3-minute songs. The best have innocence and knowing.