Older lady says she's Erika's mom reading from a renewing listener -- who appreciates the station keeping "interruptions" to a minimum and hoping "one-day-Friday" is a success.
Spot is confusing b/c who is Erika? And why did she say to pledge "then or now." Call to action is unclear. Spot needs a bit more context.
Comments for 1-day drive Erika's Mom 1
This piece belongs to the series "One-Day Fundraising Drive Promotional Spots"
Produced by Chris Norton, Julia Knaus, Erika Funke
Other pieces by Julia Knaus
Rating Summary
2 comments
John Hingsbergen
Posted on May 13, 2006 at 11:03 AM | Permalink
Review of 1-day drive Erika's Mom 1
Very Dave Lettermans Mom-ish.
Who is "Erika?" I guess that would explain who "Erika's Mom" is.
Clever. Cute concept.
Sheila Rue
Posted on May 05, 2006 at 05:11 PM | Permalink
Review of 1-day drive Erika's Mom 1
Older lady says she's Erika's mom reading from a renewing listener -- who appreciates the station keeping "interruptions" to a minimum and hoping "one-day-Friday" is a success.
Spot is confusing b/c who is Erika? And why did she say to pledge "then or now." Call to action is unclear. Spot needs a bit more context.