The concept of all the "staff meeting" spots is a great way to lead up to a shortened drive--in this case a one-day campaign. It probably really got the interest of the listener. The best part of these spots is that WVIA addresses head on the fact that they have to "grow their member family" and set a new member goal which is talked about in these spots for weeks leading up to the one-day drive. The station exceeded their new member goal as well as dollar goal. On the production side, it could have been a little tighter. It's great to see that a station really considered the overall goal of their membership program while doing a shortened campaign.
Regina Yeager
DEI Pledge Advisor
WUNC Development Director
Review of staff meeting 1
Regina Yeager
Posted on May 07, 2006 at 02:29 PM
The concept of all the "staff meeting" spots is a great way to lead up to a shortened drive--in this case a one-day campaign. It probably really got the interest of the listener. The best part of these spots is that WVIA addresses head on the fact that they have to "grow their member family" and set a new member goal which is talked about in these spots for weeks leading up to the one-day drive. The station exceeded their new member goal as well as dollar goal. On the production side, it could have been a little tighter. It's great to see that a station really considered the overall goal of their membership program while doing a shortened campaign.
Regina Yeager
DEI Pledge Advisor
WUNC Development Director