The concept of all the "staff meeting" spots is a great way to lead up to a shortened drive--in this case a one-day campaign. It probably really got the interest of the listener. The best part of these spots is that WVIA addresses head on the fact that they have to "grow their member family" and set a new member goal which is talked about in these spots for weeks leading up to the one-day drive. The station exceeded their new member goal as well as dollar goal. On the production side, it could have been a little tighter. It's great to see that a station really considered the overall goal of their membership program while doing a shortened campaign.
Regina Yeager
DEI Pledge Advisor
WUNC Development Director
Staff meeting...agenda is to plan next drive (groans all 'round)...planning the dates (takes 10 days) -- more groans. Let's try to do it in less time. Erika says to do it in ONE DAY. Members love the station, but would like to shorten the drive. BJ pledge theme underneath. Staff discuss what it will take...
This is ok...a little cheesy...maybe a little too long. There is a lot of information in the spot to digest...
The spot is a great idea. Very upbeat. And although it puts the drive in a negative light at the beginning, it does turn around to become listener focused and mission driven. Tighten it up, shorten it, and keep the information to a minimum, and it's a great spot!
Comments for staff meeting 1
This piece belongs to the series "One-Day Fundraising Drive Promotional Spots"
Produced by Chris Norton, Julia Knaus
Other pieces by Julia Knaus
Rating Summary
3 comments
John Hingsbergen
Posted on May 13, 2006 at 11:11 AM | Permalink
Review of staff meeting 1
Clever concept.
Regina Yeager
Posted on May 07, 2006 at 02:29 PM | Permalink
Review of staff meeting 1
The concept of all the "staff meeting" spots is a great way to lead up to a shortened drive--in this case a one-day campaign. It probably really got the interest of the listener. The best part of these spots is that WVIA addresses head on the fact that they have to "grow their member family" and set a new member goal which is talked about in these spots for weeks leading up to the one-day drive. The station exceeded their new member goal as well as dollar goal. On the production side, it could have been a little tighter. It's great to see that a station really considered the overall goal of their membership program while doing a shortened campaign.
Regina Yeager
DEI Pledge Advisor
WUNC Development Director
Sheila Rue
Posted on May 05, 2006 at 05:40 PM | Permalink
Review of staff meeting 1
Staff meeting...agenda is to plan next drive (groans all 'round)...planning the dates (takes 10 days) -- more groans. Let's try to do it in less time. Erika says to do it in ONE DAY. Members love the station, but would like to shorten the drive. BJ pledge theme underneath. Staff discuss what it will take...
This is ok...a little cheesy...maybe a little too long. There is a lot of information in the spot to digest...
The spot is a great idea. Very upbeat. And although it puts the drive in a negative light at the beginning, it does turn around to become listener focused and mission driven. Tighten it up, shorten it, and keep the information to a minimum, and it's a great spot!