KUOW does a great job with testimonials. The two from Heather and one from Eric are a nice way to talk about public radio in a different light. Music is good and produciton nice.
The concept of all the "staff meeting" spots is a great way to lead up to a shortened drive--in this case a one-day campaign. It probably really got the interest of the listener. The best part of these spots is that WVIA addresses head on the fact that they have to "grow their member family" and set a new member goal which is talked about in these spots for weeks leading up to the one-day drive. The station exceeded their new member goal as well as dollar goal. On the production side, it could have been a little tighter. It's great to see that a station really considered the overall goal of their membership program while doing a shortened campaign.
Regina Yeager
DEI Pledge Advisor
WUNC Development Director
Comments by Regina Yeager
Comment for "Heather the Seamstress"
Regina Yeager
Posted on May 07, 2006 at 02:32 PM | Permalink
Review of Heather the Seamstress
KUOW does a great job with testimonials. The two from Heather and one from Eric are a nice way to talk about public radio in a different light. Music is good and produciton nice.
Comment for "staff meeting 1"
Regina Yeager
Posted on May 07, 2006 at 02:29 PM | Permalink
Review of staff meeting 1
The concept of all the "staff meeting" spots is a great way to lead up to a shortened drive--in this case a one-day campaign. It probably really got the interest of the listener. The best part of these spots is that WVIA addresses head on the fact that they have to "grow their member family" and set a new member goal which is talked about in these spots for weeks leading up to the one-day drive. The station exceeded their new member goal as well as dollar goal. On the production side, it could have been a little tighter. It's great to see that a station really considered the overall goal of their membership program while doing a shortened campaign.
Regina Yeager
DEI Pledge Advisor
WUNC Development Director